Most entrepreneurs are desperately underpaid.
One in Three £1M+ Business Owners Earn Less Than Plumbers
* Average plumber earnings are £49,000 Per IFS and ONS Insights (see FAQ for full details)
Your team won’t let up, begging for raises, more holidays, acting like you’re rolling in it while you’re choking on the harsh reality, scraping by on a personal income that’s nowhere near what you’re worth. You’ve poured endless nights, gut wrenching risks, and every dream you’ve ever had into this £1M+ empire.
You ought to be in the top 1% of earners, not staring at a bank balance that mocks your sacrifice. They lean on you like you’re their cash machine, but you’re the one breaking, barely keeping afloat. You deserve better, way better, and it’s time to stop letting everyone else cash in while you drown in the grind.
IF YOU OWN A £1M+ BUSINESS AND AREN'T TAKING HOME AT LEAST £17K PER MONTH
YOU'RE DOING SOMETHING WRONG
You’re a 7-Figure Success… So Why Are You Still Broke?
From the Desk of Dan Bradbury
APRIL 23, 2025
Dear Underpaid Overachiever,
Let’s cut through the noise.
You’ve built a 7-figure business here in the UK. Your mates think you’re a rockstar, your employees assume you’re swimming in cash, and from the outside, you’ve got it made.
But behind closed doors? It’s a bloody nightmare.
You’re barely getting paid. Your business rakes in millions, yet you’re taking home less than a sparky or a postie. You started this to get wealthy, to be the boss, to live life on your terms. Instead, you’re shackled to it—working non-stop, stressed to the gills, and pocketing less than six figures.
It’s worse than a 9-to-5. You can’t switch off. You can’t walk away. And deep down, you’re wondering if you’re a fake.
I’m Dan Bradbury, and I’ve been in your shoes. I’ve built businesses, felt the grind, and cracked the code to turn it all around.
Now, I specialise in working with entrepreneurs like you to get you paid, get your freedom, and get you rich. But today, I’m laser-focused on Step 1: Get Yourself Paid. Because if you don’t fix this now, the rest won’t matter.
The Storm’s Already Here—and It’s Getting Worse
The UK’s a pressure cooker right now. Inflation’s climbing—forecast to hit 3.7% by summer, thanks to spiking energy prices, water bills, and bus fares. The cost of living’s soaring—food’s up 31% since 2021, energy’s still 40% higher than pre-Ukraine war levels, and council tax is jumping again in April.
Taxes? They’re creeping up too. National Insurance hikes for businesses and frozen income tax thresholds mean more cash is getting sucked out of your pocket before you even see it. Wages aren’t keeping pace, and for you, stuck on a measly personal income despite your 7 figure revenue, it’s a double gut punch.
You’re already underpaid. If you don’t act now, this tidal wave of rising costs and shrinking margins will bury you. You need to get your income up yesterday, before the next round of increases hits and you’re scrambling just to survive.
My team and I have a rock solid system to put money in your hands fast...
Here’s how we do it:
We’ll sit down with you, dig into your business, and lock in a plan to shovel an extra £100,000+ into your personal income over the next 12 months. No nonsense, just results.
I’ve got access to the best business accountants in the UK, the same minds I’ve leaned on to land in the top 1% of earners. We’ll consult them on your specifics, implement the exact strategies that worked for me, and either work with your existing accountant to trim the fat and redirect cash to you or, if needed, refer you to one of our elite pros. Most owners find 10% of their revenue, hundreds of thousands, ready to slide into their own pocket.
If Your Are a CEO of a £1m+ Business, YOU SHOULD BE IN THE TOP 1% OF UK EARNERS
Where do you currently stack up?
The UK gross income percentiles data was sourced from the ONS Annual Survey of Hours and Earnings (ASHE) 2024/25, with job salaries from Web ID: 12 and general UK trends for roles like investment bankers and Premier League footballers.
You didn’t build a 7 figure empire to scrape by.
You deserve the money. You deserve the peace. And I’ve got the plan to make it happen, but only if you move now.
INTRODUCING THE
CEO Pay Raise
You will get three private 1-1 sessions on Zoom (no need to travel). Here's How we get you paid:
Step 1
Pay Raise Launchpad: Unleash Your Payday Potential
Blast off your pay raise journey in "Pay Raise Launchpad: Unleash Your Payday Potential." Elleanor Straker, your cash flow catalyst, spends 90 minutes getting you fired up and ready. She’ll dive into your business, lock in your goals, and arm you with the tools to cash in. She’ll also tee you up with elite experts Kevin Hall and Dan Bradbury for the big wins ahead. This isn’t vague hype. It’s a fast, fierce kickoff to flood your personal account. Step up, get prepped, and unleash the pay raise you deserve.
Sharpen Your Pay Raise Goals: Elleanor nails down what you want. Your payday vision takes shape.
Crack Open Your Business: Share your setup. She spots the cash traps to target.
Score Your Starter Kit: Walk away with the “Pay Raise Starter Kit.” Tools to kick things off fast.
Lock In Elite Experts: Book 1-1s with Kevin and Dan. Your pay raise pros are waiting.
60 Minutes of Pure Prep: Leave clear, fired up, and ready. No fluff, all focus.
Custom Kickoff: Elleanor tailors it to your business. Your pay raise, your way.
Elleanor Straker
Your Cashflow Catalyst
Step 2
Pay Raise Deep Dive: Squeeze Out Every Penny
Dive headfirst into your finances in "Pay Raise Deep Dive: Squeeze Out Every Penny with Kevin Hall." Kevin Hall, your expert business consultant, spends two hours digging deep into your numbers, determined to wring out every last penny for your personal take-home pay. He’ll probe your business, uncover cash drains, and show you how to turn waste into wealth you can pocket. This isn’t a shallow skim. It’s a relentless, one-on-one cash extraction session tailored to you. Bring your books, brace for brilliance, and watch Kevin boost your pay.
He Sees What You Can’t: Kevin spots cash drains you’re too close to notice. Fresh eyes, big payday.
Find Forgotten Costs: Kevin uncovers expenses you’ve missed. Turns hidden cash into your pay.
Trim Needless Spending: He spots outgoings you don’t need. Frees up cash for your pocket.
Ditch Dud Products: Kevin flags losers tanking your cash. Cut them and keep the savings.
Dump Deadbeat Staff: He spots employees dragging you down. Free up funds by letting them go.
60 Minutes of Precision: Leave with a tailored extraction plan. Cash moves, locked in.
Kevin Hall
Your Penny-Pinching Powerhouse
Step 3
Pay Raise Power Moves: Advanced Tactics
Catapult your pay into the top 1% of UK earners in "Pay Raise Power Moves: Advanced Tactics." Dan Bradbury, your top 1% strategist, spends two hours diving deep into your finances, crafting razor-sharp tactics to flood your personal account with cash. With 20 years of consulting and ties to elite accountants, he’ll slash your taxes, blend personal and business expenses legally, and deploy advanced moves tailored to your life—all aimed at hitting that £100k pay raise and beyond. This isn’t generic fluff. It’s a one-on-one strike to join the UK’s highest earners. Bring your numbers, let Dan plot the course, and claim your spot at the top.
Dig Deeper for Cash: Dan probes your finances. Finds tactics to fit your situation.
Slash Taxes Like the 1%: He taps top accountants. Keeps your pay, not HMRC’s.
Unlock 25 Years of Mastery: Get elite moves Dan learned from financial pros. Yours to use.
Blend Expenses Legally: Combine personal and business costs. Maxes your take-home smart.
Hire Family, Win Big: Learn tax-break hires the 1% use. Keeps cash close.
Shortcut to Top Earnings: He cuts the clutter. Delivers what works for you fast.
60 Minutes to the Top: Leave with a custom “Power Moves Plan.” Your 1% pay raise, set.
Dan Bradbury
Your Top 1% Strategist
How Much is This Going to Cost Me?
Let’s be clear, this CEO Pay Raise programme isn’t cheap. Big ROIs demand a big investment, and this is no exception.
To pocket an extra £100k in just 12 months, you’d need to drop £1,250,000 into a FTSE 100 index fund, assuming an aggressive 8% annual return - and that’s with market risk, no guarantees, and waiting for the stars to align.
With us, you’re getting a direct, proven path to that £100k, no gambling required.
But here’s the real deal, this one-on-one program costs just £5,000 + VAT (5% of the extra cash we find in your business). That's a 20 to 1 return.
That's a fair price but it gets better...
You don’t pay a penny until you’ve pocketed £20k in extra income directly from the advice we give you—and only on strategies you agree to.
We’re running this on the honor system since we can’t see your finances, but let’s get real: you’re looking at over £8,000 more per month in your pocket. What’s that worth to you? A fancy car? A dream house? A family getaway? Real freedom?
This is based on your accountant or bookkeeper verifying the results. All we ask is that you share your management accounts within 30 days.
What's the catch? We’re the UK’s best at taking top business owners like you, making your business run without you, and setting you up for a massive exit. That’s steps 2 and 3, big-ticket stuff. Those programmes range from £14,000 - £60,000 + VAT. But over the years, I kept running into the same heartbreaking story: business owners desperate to join us, unable to afford it because they weren’t taking home enough.
After the third or fourth time, I couldn’t take it anymore. I sat down with one owner for a single session, rolled up my sleeves, and dug into his business finances. I was blown away by the waste he couldn’t see. How much of your hard-earned money is being wasted?
I helped him find an extra £4,671.21 per month in the first 20 minutes of our first session. That’s an extra £56k per year that should have been going into his pocket. Since then, I’ve repeated this for at least a dozen other business owners, and only found one that I couldn’t squeeze an extra 10% out of in one session (she was running a really tight ship and I only found an extra £73,427).
So we’re testing this program to get you paid, give you the leverage to work with us, transform your business, and, if you exit, choose us to cash out big. Worst case? You don’t vibe with our advice, you walk, and lose nothing. Best case? You’re £100k+ richer this year and we’re in it together for years. Ready to roll?
Why You Must Act NOW
The UK’s economic clock is ticking, and it’s not in your favour. Inflation’s set to climb to 3.7% by late summer 2025, driven by surging energy prices, water bills, and transport costs, according to the Bank of England. Council tax increased by 4.99% in April, water bills are jumping over 20%, and National Insurance hikes are squeezing businesses, pushing up costs that’ll hit your bottom line. You’re already taking home less than you deserve from your 7 figure business. Wait any longer, and this cost of living crunch will erode your personal income even further, leaving you trapped in a cycle of stress and shrinking margins. You need to boost your take home pay now, before the next wave slams you harder.
Plus, this is a rare shot. Although I've done this before in paid sessions, CEO Pay Raise is a pilot programme. We’re testing this pay later model against our standard pre-pay onboarding to see if it delivers bigger wins for business owners like you. Only 10 spots are open, and the no-upfront-cost deal isn’t guaranteed to stick around. Miss this, and you’re back to the old way or waiting months for us to tweak and relaunch. Act fast, or someone else grabs your lifeline!
TRY IT RISK FREE
We Guarantee We Don't Get Paid Until You Do
This isn’t cheap for me to deliver. I’m bringing in my best consultants, tapping into elite accounting expertise, and giving you my own time, years of hard won know how. But I’m so sure this works, I’m fronting the cost. You pay nothing upfront. Not a single penny until you’ve pocketed an extra £20k. Once you hit that, you pay me £5 of the new income we’ve unlocked. If we don’t deliver, you owe me zilch. Your win is my win.
CEO PAY RAISE IN ACTION
Case Studies of Real Business Owners in the United Kingdom
From £68k to £450k
Dale Allen came to us with a £1M revenue business, but his take-home pay was a measly £68k.
He wanted to double his revenue, but I stopped him cold. I told him I wouldn’t work with him unless he focused on doubling his profits instead. He signed on, and we got to work. No revenue growth for the first three to six months, just pure optimization of his business model.
The results were staggering. Within 12 months, Dale’s revenue stayed at £1M, but his profits soared from £68k to over £450k. That’s nearly £400k more in his pocket, all from our advice.
With that cash, Dale hired the right people, built systems, and stepped out of the business, freeing him to explore new investments in other countries. The extra profit transformed his income and his life, giving him the leverage to dream bigger.
From Revenue Chaser to World Traveler
Nick Bolton had a six-figure revenue business, but he was fixated on hitting seven figures, thinking that was the key to his dream life. We clashed hard in a mastermind meeting. I told him he didn’t need more revenue, he needed more profit.
Nick pushed ahead, hit seven figures, but quickly realized I was right: it was just an ego boost, not a game-changer. So we got to work. We built a system to replicate his sales across multiple locations, even countries, without spiking expenses. His business exploded to seven-figure profits, and the modular model meant it ran without him.
Nick wasn’t stuck delivering. He was free. Free to travel the world, his true passion. He got married, spent a year sailing on a boat, then jetted off to Thailand, Dubai, Vietnam, and beyond, diving deep into philosophy while his business churned out cash. He’d pop back, tweak a strategy, and take off again, all while dominating his industry. Nick’s now living his best life, funded by a business that doesn’t need him. First we unlocked his profits; the profits unlocked his freedom.
From Hartlepool Grind to Florida Dream Life
Paul Gough was running a mid-six-figure business in Hartlepool, one of the UK’s poorest, rain-soaked corners. Profitable, but far from the life he dreamed of.
He dreamed of raising his kids in the Sunshine State, minutes from Disney’s Magic Kingdom.Does living in a mansion in Celebration, Florida sound like a pipe dream? Not with us.
Paul joined our programme, and in one session, we uncovered cash he was leaving on the table. Tens of thousands bleeding out in inefficiencies.
We slashed his taxes by over 50%, got him financially literate, and revamped his business model with recurring revenue streams. High-ticket mentoring and low-cost subscriptions like content and software. The result? Paul’s business exploded to multi-seven-figure revenues and seven-figure net profits.
He now pockets a fortune, owns a massive real estate portfolio, and lives less than 10 minutes from Disney and Universal, giving his kids the childhood he always wanted. That’s the power of the CEO Pay Raise Masterclass. Not just more money, but the life you deserve.
Overworked CEO to Hands-Off Millionaire
Alan Hutchinson had a seven-figure revenue business, but his take-home pay was stuck in the low six figures. Worse, he was trapped, working endless hours, stressed, with a business that grew after hiring an MD but made no more profit.
Higher overheads, same cash, bigger headaches.
That’s when we stepped in. In our first session, we tore into his business model, zeroing in on the wrong customers and unprofitable contracts.
We shifted him to high-value, high-margin clients, and the results were instant: revenues flowed easier, margins soared, and Alan’s personal income jumped.
With that extra cash as a safety net, he felt secure enough to pull back. First, his wife stepped out of the business, then we spread Alan’s role across his senior team. He went from five days a week to one, without hiring extra staff, and the business didn’t just hold steady, it got more profitable.
That freedom drew buyers, and after kissing a few frogs, Alan landed a multi-seven-figure cash exit, mostly upfront. The extra cash gave him the leverage he needed to change his life.
Frequently Asked Questions
How did you find out 1 in 3 £1m+ Business Owners Make Less Than Plumbers?
You’re probably wondering how we landed on this head spinning stat, because it’s bloody mental that a third of £1M+ business owners could be pocketing less than a plumber clearing pipes for £48k a year.
Here’s the unvarnished truth: we’ve tapped into the raw data from the UK’s sharpest economic minds, the Institute for Fiscal Studies (IFS) and the Office for National Statistics (ONS).
The IFS, in their Top Income Inequality and Tax Policy report (April 2022), lays bare a brutal reality: plenty of business owners with big turnovers aren’t seeing that cash hit their personal accounts. Their research shows a hefty slice of owners, despite running successful firms, end up with incomes that don’t match the revenue, often stuck below average UK earnings. Then there’s the ONS Business Population Estimates 2024 (October 2024), counting 8250 large businesses with £1M+ turnover and 37800 medium ones, yet their Annual Survey of Hours and Earnings (ASHE) pegs median self employed income at £33k to £40k, miles below plumbers’ £48k from ASHE 2024. Most of these £1M+ outfits? They’re bleeding cash into overheads, staff, or just keeping the lights on, leaving the owner with scraps.
So, “one in three”? It’s a rock solid estimate. The IFS points to a third or more of business owners, even those with £1M+ revenue, struggling to crack decent personal pay, while ONS data backs it up: 74% of UK businesses are non employers, and their owners often take home peanuts compared to skilled trades. It’s not a perfect census of every millionaire firm, pinpointing this exact group takes bespoke data we’d kill for, but it’s a damn close call, built on the best insights from IFS and ONS.
References: Institute for Fiscal Studies, Top Income Inequality and Tax Policy (April 2022); Office for National Statistics, Business Population Estimates 2024 (October 2024) and Annual Survey of Hours and Earnings 2024 (provisional). Want to see for yourself? Hit up www.ifs.org.uk and www.ons.gov.uk, dive into the numbers and feel the sting £1M+ owners are living with.
Is this really worth £5,000? I’ve been burned by programs before.
Let’s cut to the chase—£5,000 is a drop in the bucket compared to the £100k+ you’ll pocket in 12 months. That’s a 20x return, minimum. And here’s the kicker: you don’t pay the 5% fee until you’ve already banked £20k in extra income from our advice—and only on strategies you approve. Compare that to dumping £1.25M into a FTSE 100 fund for the same £100k return, with all the market risk. We’re not here to burn you; we’re here to get you paid. If you don’t vibe with our advice, you walk away owing nothing.
How do I know this will work for my business?
We’ve yet to meet a business we couldn’t squeeze an extra 10% out of in one session—and you’re getting three, one-on-one with Elleanor, Kevin, and me, Dan Bradbury. I’ve personally done this for 10+ owners, like the guy who found £50k in waste he couldn’t see. We tailor every move to your numbers, your situation. You’re not a guinea pig; you’re a CEO with £1M+ revenue—we know your world, and we’ve got the track record to prove it.
I’m too busy to commit to this—how much time does it take?
This isn’t a 40-hour-a-week slog. You’re in for three sessions over 30 days— 1 hour with Elleanor to kick off, 1 hour with Kevin to dig deep, and 1 hour with me to nail the advanced tactics. That’s less than six hours total, plus some light prep to share your numbers. You’re already burning 60+ hours a week on your business for less take-home pay than you deserve. Give us six hours to change that—your £100k is worth it.
What if I don’t see the £20k to trigger the 5% fee?
Then you don’t pay a penny—period. Worst case, you don’t like our advice, you walk, and you’re out nothing. But let’s be real: I’ve never failed to find at least 10% more in a single session, and you’re getting three. That £20k is the floor, not the ceiling—we’re aiming for £100k+. You’re a £1M+ business owner; we know there’s cash hiding in your numbers, and we’ll find it.
Why the honor system? Can’t you just verify my finances?
We’d love to, but we can’t peek into your books without crossing legal and privacy lines. The honor system keeps this clean—you tell us when you’ve hit that £20k from our advice, and we bill the 5% on what comes after. You’re a CEO, not a charity case; we trust you to play straight, just like we’ll deliver straight value. If you’re not seeing the cash, you’re not paying—simple as that.
What’s the catch? Why are you doing this for just 5%?
No catch—just strategy. We’re the best in the UK at making your business run without you and setting you up for a million-pound exit. Those are our high-ticket steps 2 and 3. But too many owners couldn’t join us because they weren’t taking home enough. So we’re getting you paid first, building the leverage you need to work with us long-term. If you exit, you’ll choose us to cash out big—and you’ll afford it. We’re betting on your success because we know we can deliver.
I’ve tried consultants before and got nothing—why should I trust you?
Because we’re not here to sell you fluff. I’ve been in the game 20 years, and I’ve never failed to find extra cash in a business—£50k in one session for a guy who thought he’d seen it all. We’ve done this for 10+ owners, and you’re getting three one-on-one sessions with Elleanor, Kevin, and me. Plus, you don’t pay until you’ve banked £20k from our advice. If we don’t deliver, you don’t pay. That’s how much we believe in this—and in you.
What if I’m not ready for steps 2 and 3?
No pressure—this program stands alone. You’re here to pocket £100k+ this year, and that’s what we’ll deliver. Steps 2 and 3—making your business run without you and exiting for millions—are there if you want them, when you’re ready. Worst case, you walk away with £100k more and zero obligation. Best case, we’re partners for the long haul, and your business becomes a cash machine you don’t even need to touch.